Donatos Case Study Must be supported with at least 4 scholarly (peer reviewed) research articles in your response. Must be at least 900 words (the word cou

Donatos Case Study Must be supported with at least 4 scholarly (peer reviewed) research articles in your response. Must be at least 900 words (the word cou

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Donatos Case Study Must be supported with at least 4 scholarly (peer reviewed) research articles in your response. Must be at least 900 words (the word count does not include the question text, cover page, or reference page). Use proper grammar, current APA format and submit in MS Word format. 

The following questions must be answered in the case study:

1. Map the research design used by Donato’s for new product development.

2. Evaluate the Wassup meetings as an exploratory methodology to help define the research question. 

3. Evaluate the test market Donatos used.  What were its advantages and disadvantages?

4. What measurement scales would you have used on the survey that was part of thein-restaurant product tests? Criteria Ratings Points

Content –
Case
Analysis

24 to >22.0 pts

Advanced

Insightful throughout.
Completely developed all
relevant information. Critical
issues and key problems that
supported the Case Analysis
were clearly identified,
analyzed, and supported.

22 to >18.0 pts

Proficient

Specific, solid. Less
carefully developed.
Some insights. Critical
issues and key problems
that supported the Case
Analysis were partially
identified, analyzed, and
supported.

18 to >0.0 pts

Developing

Vague, obvious,
underdeveloped, or too
broad. One or more main
issues not identified.
Limited evidence of critical
thinking. Critical issues
and key problems that
supported the Case
Analysis were not clearly
identified, analyzed, and
supported.

0 pts

Not
Present

24 pts

Content –
Synthesis
of course
theories/
concepts
and case
analysis

24 to >22.0 pts

Advanced

Convincingly interpreted and
linked to course theories/
concepts. Considers context
and limits of position where
appropriate. Key points were
clearly identified and
supported with a well thought
out rationale based on
applying specific concepts or
analytical frameworks to the
data provided in the case.

22 to >18.0 pts

Proficient

Relevant. Appropriately
interpreted and linked to
main course
theories/concepts. Key
points were partially
identified and supported
with a well thought out
rationale based on
applying specific
concepts or analytical
frameworks to the data
provided in the case.

18 to >0.0 pts

Developing

A few generalized
connections made to
course theories/concepts.
Connections not clearly
linked to case. Key points
were not identified and
supported with a well
thought out rationale based
on applying specific
concepts or analytical
frameworks to the data
provided in the case.

0 pts

Not
Present

24 pts

Content –
Application
of
Scholarly
Research

22 to >20.0 pts

Advanced

Author accurately applied 4
or more scholarly (peer
reviewed) sources.

20 to >18.0 pts

Proficient

Author accurately
applied at least 3
scholarly (peer reviewed)
sources.

18 to >0.0 pts

Developing

Author accurately applied 1
or 2 scholarly (peer
reviewed) sources.

0 pts

Not
Present

22 pts

Structure –
Mechanics

10 to >8.0 pts

Advanced

Correct spelling and
grammar are used
throughout the essay. There
are 0–1 errors in grammar or
spelling that distract the
reader from the content.

8 to >7.0 pts

Proficient

Specific, solid. Less
carefully developed.
Some insights. Critical
issues and key problems
that supported the Case
Analysis were partially
identified, analyzed, and
supported.

7 to >0.0 pts

Developing

There are more than 3
errors in grammar or
spelling that distract the
reader from the content.

0 pts

Not
Present

10 pts

Case Study Grading Rubric | BUSI600_C01_202140

Criteria Ratings Points

Structure –
APA Style

10 to >8.0 pts

Advanced

There are 0–1 minor errors in
APA format in the required
items: title page, running
head, font type and size, line
spacing, headings, citations,
and references.

8 to >7.0 pts

Proficient

There are 2–3 minor
errors in APA format in
the required items.

7 to >0.0 pts

Developing

There are more than 3
errors in APA format in the
required items.

0 pts

Not
Present

10 pts

Structure –
Word
Count

10 to >8.0 pts

Advanced

The minimum word count
900 words is met. Excluding
the cover page and
References page(s).

8 to >7.0 pts

Proficient

The word count of at
least 800 words is met.
Excluding the cover
page and References
page(s).

7 to >0.0 pts

Developing

The word count of
500–799 words. Excluding
the cover page and
References page(s).

0 pts

Not
Present

10 pts

Total Points: 100

Case Study Grading Rubric | BUSI600_C01_202140

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