Donatos Case Study Must be supported with at least 4 scholarly (peer reviewed) research articles in your response. Must be at least 900 words (the word cou
Donatos Case Study Must be supported with at least 4 scholarly (peer reviewed) research articles in your response. Must be at least 900 words (the word count does not include the question text, cover page, or reference page). Use proper grammar, current APA format and submit in MS Word format.
The following questions must be answered in the case study:
1. Map the research design used by Donato’s for new product development.
2. Evaluate the Wassup meetings as an exploratory methodology to help define the research question.
3. Evaluate the test market Donatos used. What were its advantages and disadvantages?
4. What measurement scales would you have used on the survey that was part of thein-restaurant product tests? Criteria Ratings Points
Content –
Case
Analysis
24 to >22.0 pts
Advanced
Insightful throughout.
Completely developed all
relevant information. Critical
issues and key problems that
supported the Case Analysis
were clearly identified,
analyzed, and supported.
22 to >18.0 pts
Proficient
Specific, solid. Less
carefully developed.
Some insights. Critical
issues and key problems
that supported the Case
Analysis were partially
identified, analyzed, and
supported.
18 to >0.0 pts
Developing
Vague, obvious,
underdeveloped, or too
broad. One or more main
issues not identified.
Limited evidence of critical
thinking. Critical issues
and key problems that
supported the Case
Analysis were not clearly
identified, analyzed, and
supported.
0 pts
Not
Present
24 pts
Content –
Synthesis
of course
theories/
concepts
and case
analysis
24 to >22.0 pts
Advanced
Convincingly interpreted and
linked to course theories/
concepts. Considers context
and limits of position where
appropriate. Key points were
clearly identified and
supported with a well thought
out rationale based on
applying specific concepts or
analytical frameworks to the
data provided in the case.
22 to >18.0 pts
Proficient
Relevant. Appropriately
interpreted and linked to
main course
theories/concepts. Key
points were partially
identified and supported
with a well thought out
rationale based on
applying specific
concepts or analytical
frameworks to the data
provided in the case.
18 to >0.0 pts
Developing
A few generalized
connections made to
course theories/concepts.
Connections not clearly
linked to case. Key points
were not identified and
supported with a well
thought out rationale based
on applying specific
concepts or analytical
frameworks to the data
provided in the case.
0 pts
Not
Present
24 pts
Content –
Application
of
Scholarly
Research
22 to >20.0 pts
Advanced
Author accurately applied 4
or more scholarly (peer
reviewed) sources.
20 to >18.0 pts
Proficient
Author accurately
applied at least 3
scholarly (peer reviewed)
sources.
18 to >0.0 pts
Developing
Author accurately applied 1
or 2 scholarly (peer
reviewed) sources.
0 pts
Not
Present
22 pts
Structure –
Mechanics
10 to >8.0 pts
Advanced
Correct spelling and
grammar are used
throughout the essay. There
are 0–1 errors in grammar or
spelling that distract the
reader from the content.
8 to >7.0 pts
Proficient
Specific, solid. Less
carefully developed.
Some insights. Critical
issues and key problems
that supported the Case
Analysis were partially
identified, analyzed, and
supported.
7 to >0.0 pts
Developing
There are more than 3
errors in grammar or
spelling that distract the
reader from the content.
0 pts
Not
Present
10 pts
Case Study Grading Rubric | BUSI600_C01_202140
Criteria Ratings Points
Structure –
APA Style
10 to >8.0 pts
Advanced
There are 0–1 minor errors in
APA format in the required
items: title page, running
head, font type and size, line
spacing, headings, citations,
and references.
8 to >7.0 pts
Proficient
There are 2–3 minor
errors in APA format in
the required items.
7 to >0.0 pts
Developing
There are more than 3
errors in APA format in the
required items.
0 pts
Not
Present
10 pts
Structure –
Word
Count
10 to >8.0 pts
Advanced
The minimum word count
900 words is met. Excluding
the cover page and
References page(s).
8 to >7.0 pts
Proficient
The word count of at
least 800 words is met.
Excluding the cover
page and References
page(s).
7 to >0.0 pts
Developing
The word count of
500–799 words. Excluding
the cover page and
References page(s).
0 pts
Not
Present
10 pts
Total Points: 100
Case Study Grading Rubric | BUSI600_C01_202140
