BUSINESS PLAN
Section 6
Sales & Marketing Plan
6.0 – Sales & Marketing Plan – How are you going to create sales, and market your business to the public? Almost as important as having a great idea… how are you going to sell it? What is your plan?
https://www.thebalancesmb.com/food-product-marketing-plan-1326095
6.1 – Customers – Getting new Customers is 5 times harder than retaining your existing customers – How will you get New customers, and How will you retain them once you get them in your door?
https://restaurantden.com/20-ideas-to-get-new-customers-in-your-restaurant/
https://www.forbes.com/sites/jiawertz/2018/09/12/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones/#49f33d045a8e
6.2 – Suppliers – What will your Suppliers do to help boost sales? What plans do you have with them. Who are your major suppliers who will support with promotions?
https://www.infoentrepreneurs.org/en/guides/manage-your-suppliers/
6.3 – Pricing & Distribution – Planned Promotions & Marketing
https://foodserviceselect.com/blog/5-low-budget-marketing-ideas-food-service-suppliers/
How will you Distribute your products, and how will you work with your distributors to sell more products – Promotional events?
How will your product be priced for Distributors Promotions? How will that benefit your business?
6.4 – Customer Service Policy – What is your Policy? How will you retain customers?
5 Ways to Deliver Excellent Customer Service at Your Restaurant