MKT 455 Week 2 Week 2 Discussion — Market-Oriented Perspectives Your contribution one — answer one question only out of four questions below after your

MKT 455 Week 2 Week 2 Discussion — Market-Oriented Perspectives

Your contribution one — answer one question only out of four questions below after your

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MKT 455 Week 2 Week 2 Discussion — Market-Oriented Perspectives

Your contribution one — answer one question only out of four questions below after your reviewing this case —

“Samsung — Changing Strategies to Build A Global Brand”(attached here or you can find it in “Files”):

Question #1: What business(es) were Samsung in when it was a start-up company? What business(es) are Samsung in as it is today?

Question #2: What distinctive competencies have given Samsung business unit (must be specific on which business unit inside Samsung) a competitive advantage?

Question #3; Which of those competencies best match the needs and wants of the customers in the business’s target segment(s)? Must be specific on which business unit inside Samsung.

Question #4: What role should marketing managers play in helping to formulate business-level (SBU) strategies in a large diversified firm such as Samsung? What kinds of information are marketers best able to provide as a basis for planning?

You will earn maximum 2 points from your completed contribution one, if —

You are the first person to answer any one of above four questions, given you list the question you choose to response first, followed by your answer.
Otherwise, you will not receive a full 2 points.

Your contribution two — comment on one of your classmates’ posting about his/her contribution one.

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